Pretty much common sense but writing them down here so I’ll refer to them next time I need to.
- Keep it nice and short, with mobile phones no one likes typing long names
- Avoid numbers if possible unless it’s very clear why.
- Make it a real word, or short acryonym that’s easy to remember
- Ask other people on their initial reaction to the name your after along with a few others that you’re not keen on to get honest feedback. Friends mean well but are the hardest to get meaningful feedback from as they’ll sugar coat/dilute any poor initial reactions.
- Relevant to what you’re doing
- Keep in mind any logo you may want to use with the word
- Check the word in other languages for any unexpected meanings
o Ensure you don’t end up with the expertsexchange.com by accident
- Ensure the .com domain name is available. If you want global in future this is imperative
- Take a look at google’s stats on http://www.google.com/insights.
o Aim for a low searched for word so it’s easy to get a good ranking
o Ideally find a word with a trend upwards. (E.g. take a look at Epic, they’ve nailed that one!)
